Founded in 1907, the Dixie Brewing Company has been making and selling high-quality beer for 110 years now. As a regional brewery, it has been one of the most recognizable brands and an integral part of New Orleans’ history and urban culture.
And being in the business for as long as they have, having persevered all sorts of problems and obstacles over the years, it’s safe to say that the Dixie Company has really endured the test of time, both literally and figuratively.
They survived the Prohibition era by naming themselves the Dixie Beverage Company and producing soda and other non-alcoholic beverages.
The mid 20th century saw another problem heading in their direction. It was a time when local breweries were considered old fashioned and inferior to their mass producing rivals like Pabst, Miller, and Budweiser. So in 1989, Dixie filed for bankruptcy.
Fortunately, they were lucky enough that New Orleans showed a renewed interest in locally produced beers. And in 1992, Dixie yet again came back on top, when they introduced three new beer products: Red Crimson Voodoo Ale, Blackened Voodoo Lager, and Jazz Amber Light. The business was booming again.
However, in 2005, they were faced with a problem like no other before: a problem that would not only change the company’s future but would have an impact on all New Orleans citizens, and with dire consequences.